Most Apps Get Installed Once, Opened Twice, and Deleted
Native Android apps built to be kept — by a team that has shipped, monetised and maintained its own apps on the Play Store.
[SLOT — HERO MOCKUP: Two or three phones showing your published apps, with a small Play Store rating badge visible. Real published work is the strongest possible hero on this page.]
[ Get a Free App Consultation ] [ See Our Apps ]
We’ll tell you honestly whether you need an app or a better mobile site. In 2 working days. No cost.
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The Numbers Clients Check Before Trusting Anyone With Their Product
[X] Apps Published · [X]+ Downloads Across Our Apps · [X]★ Avg Store Rating · Under [X]h Avg Response Time
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[ See the Work Behind These Numbers ]
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Building the App Is the Cheap Part
Getting people to keep it on their phone is where the money and the difficulty actually are.
Most app projects are budgeted as if launch is the finish line. Design, build, submit, celebrate.
Then reality arrives. Installs come in from the launch push and then flatten. Day-two retention is poor. Reviews mention things nobody tested. The onboarding asks for a signup before anyone knows why they should care. There’s no notification strategy, so nobody ever comes back. Six months later, the app is on the store and effectively invisible.
An app nobody opens is worse than no app — it costs money, it needs maintenance, and it sits on the store collecting one-star reviews.
The apps that survive are designed around retention from the first sketch: fast first launch, obvious value before any friction, and a genuine reason to return. That’s a set of decisions made early, not features added later.
[SLOT — Retention curve graph: typical app dropping off a cliff after day one, versus a well-designed app flattening out. Label day 1, day 7, day 30.]
[ Show Me How to Build for Retention ]
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Five Reasons App Projects Fail After Launch
None of them are about how good the code is.
It’s a Website in a Wrapper Built as a hybrid shell around a mobile site to save money. It scrolls wrong, it feels slow, gestures don’t behave, and users can tell instantly — even if they can’t say why. The reviews arrive quickly.
Signup Before Value The first screen asks for an email, a password, and permissions. Nobody has seen a reason to care yet. Most of the people you paid to acquire leave at that screen.
No Reason to Come Back No notifications, no fresh content, no habit loop. The app does its job once and then sits there until the phone runs low on storage.
Monetisation Bolted On Afterwards Ads dropped in wherever they fit, breaking the experience and earning almost nothing. Monetisation designed after the fact tends to damage both the revenue and the retention.
The Developer Disappeared This one is specific to apps and genuinely serious. Google requires apps to keep pace with platform requirements to stay available. An unmaintained app doesn’t just get stale — it eventually stops being distributed at all.
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[ Find Out Which of These Applies to Me ]
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An App Isn’t a Project. It’s a Product You Now Have to Run.
The build is the beginning of the commitment, not the end of it.
Built properly, an app earns a place on a screen people look at a hundred times a day. It creates a direct channel to your customers that no algorithm sits between. It makes repeat purchase, repeat use and repeat contact dramatically easier than any website can. And it produces data about real behaviour that improves everything else you do.
Built as a one-off deliverable and then abandoned, it becomes a slowly expiring liability with your brand on it.
We build the first kind, and we stay for the running of it.
[SLOT — App lifecycle diagram: build → launch → measure → iterate → update, shown as a loop rather than a line.]
[ Build Mine as a Product ]
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Three Questions to Ask Any App Developer Before You Pay Them
Ask ours. Then go ask the others and compare the answers.
“Have you ever published and monetised your own app?”
This is the question that separates app builders from app operators, and almost nobody asks it.
Building to a specification is one skill. Running a live app is an entirely different one — and it’s where your project actually succeeds or fails. We publish and maintain our own apps on the Play Store. That means we’ve personally dealt with the things that only show up on the other side of launch:
Store listing rejections and how to fix them properly. Policy requirements that change without much warning. Ad mediation and what actually earns versus what looks good in a dashboard. Retention curves and what genuinely moves them. Review management. The realities of updating an app that already has users on old versions.
An agency that has only ever built to a brief hands you the product and wishes you luck. We’ve been where you’re going.
Every line of code is written by a senior developer, and the strategic decisions are made by people who’ve had their own money riding on the answers.
“Who answers me when the app breaks or a release gets rejected?”
The agency owner. Personally. Not an account manager, not a ticket queue.
App emergencies have a particular character — a release gets rejected the day before a campaign, a crash appears on one manufacturer’s devices after an OS update, an ad network changes its requirements. These need a decision now, from someone who understands the whole picture.
You talk directly to the person who can act. And because we know the store review process from experience, “rejected” is a solvable problem here rather than a panic.
“Will you still be here for the updates the platform will force?”
This matters more for apps than for anything else we build.
Android moves constantly. Platform requirements advance, devices change, libraries deprecate, ad networks update their SDKs. An app that isn’t maintained doesn’t hold steady — it degrades, and eventually stops being distributed.
Fast replies, always. Messages answered within [X] hours on business days, usually faster. Crashes, rejections and live incidents go to a priority channel.
Maintenance plans built for apps specifically. Platform compliance updates, SDK upgrades, crash monitoring, OS compatibility testing, and store listing management.
We build for handover. Documented, standard-architecture code that any competent Android developer can take over. You should never be trapped with us.
A partnership, not a transaction. Version 1 is where the learning starts. Most of our app clients are still building with us at version 4.
[SLOT — Screenshot of your own Play Store developer profile or published app listings. Proof you’ve done this for yourself is worth more here than any client logo.]
[ Talk to the Owner Directly ]
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Don’t Read About Them. Download Them.
Every app below is live on the Play Store right now. Install one and see how it feels.
[APP NAME] — [Category] [One-line note. E.g. “[X]k downloads. [X]★ rating. Monetised through AdMob and in-app purchases.”]
[APP NAME] — [Category] [One-line note.]
[APP NAME] — [Category] [One-line note.]
[APP NAME] — [Category] [One-line note.]
[APP NAME] — [Category] [One-line note.]
[APP NAME] — [Category] [One-line note.]
[SLOT — 6 phone mockups showing real app screens. Add a Play Store badge linking to each live listing — on an app page, a working install link is the strongest proof available.]
[ View the Full Portfolio ]
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From First Sketch to [X] Downloads in [X] Months
[APP NAME] — [Category]
The idea [2–3 short lines. What problem it solved and who for.]
What we built [2–3 short lines. Native Android, the core feature set, backend, monetisation model.]
What happened [Downloads: X] [Rating: X★ from X reviews] [Day-30 retention: X%] [Monthly revenue: X]
“[Short, specific client quote — or if it’s your own app, a note about what you learned running it. Own-product transparency reads as credibility here.]” — [Name], [Title], [Company]
[SLOT — Play Console dashboard screenshot showing installs and ratings over time. Real data beats mockups on this page.]
[ Read the Full Case Study ]
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Here’s Exactly What You Get. Including the Parts That Happen After Launch.
An app project has a lot of moving parts that nobody mentions in the quote.
Native Android development in Kotlin and Jetpack Compose Built with the platform’s own modern toolkit rather than a cross-platform wrapper. Native means correct gestures, proper performance, real system integration, and an app that feels like it belongs on the device — which users notice immediately even when they can’t name it.
[SLOT — Code beside the rendered UI, or a smooth interaction recording.]
Product thinking before feature building What the app is for, what the first session must accomplish, what earns a second open, and what can be cut from version one. Most failed apps failed because everything got built instead of the right things.
[SLOT — Feature prioritisation map or user flow.]
Interface design built for thumbs and small screens Navigation patterns users already understand, reachable tap targets, proper loading and empty states, and dark mode support. Designed for phones, not shrunk down from a desktop layout.
[SLOT — App UI screens across light and dark mode.]
Backend, authentication and data User accounts, secure authentication, database, storage and API layer — built on infrastructure that scales with you. Offline handling so the app degrades gracefully instead of breaking when the connection does.
[SLOT — Architecture diagram: app, backend, database, storage.]
Push notifications that bring people back without annoying them Firebase Cloud Messaging configured properly, with segmentation and timing designed around genuine value rather than volume. Notifications are the single most powerful retention tool and the fastest way to get uninstalled if handled carelessly.
[SLOT — Notification examples on a lock screen.]
Monetisation designed in, not bolted on Ad placement that earns without wrecking the experience, in-app purchases, subscriptions, or a mix. Networks and mediation configured properly, with the trade-offs between revenue and retention explained rather than assumed.
[SLOT — Ad placement or in-app purchase screen mockup.]
Analytics so you can see what’s actually happening Event tracking, funnels, retention cohorts and crash reporting configured before launch. Without this you’re guessing at why people leave, and guessing is expensive.
[SLOT — Analytics dashboard showing retention cohorts.]
Play Store setup and listing optimisation Console configuration, store listing copy, screenshots, feature graphic, categorisation, content rating, privacy policy and data safety declarations. Listing quality directly affects install conversion — a good listing is one of the cheapest wins available.
[SLOT — Play Store listing mockup with screenshots and graphics.]
Release management and testing Internal, closed and open testing tracks, staged rollouts so a bad release reaches few users, and version management for people who don’t update.
Post-launch support and platform maintenance Crash monitoring, compliance updates as platform requirements advance, SDK upgrades, OS compatibility testing, and iteration based on real usage data.
[ Get This Built for My Business ]
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An App With No Audience Is an Expensive Icon
Product, backend, brand and acquisition under one team — so the app has somewhere to come from and something to connect to.
Android Development Native apps, backend, monetisation, Play Store publishing and maintenance. You’re here.
UX/UI Design Product design for mobile, done by the same people who’ll build it — so nothing gets lost between design and implementation. [ Learn More → ]
Website Development Landing pages that convert installs, plus a web presence sharing your app’s backend and data. [ Learn More → ]
SEO & Digital Marketing Install campaigns built around retention rather than raw download volume, because cheap installs that churn cost more than they look. [ Learn More → ]
Social Media Management The organic channel that gets an app discovered before you spend a rupee on acquisition. [ Learn More → ]
Brand & Identity Positioning and naming that make your app understandable in a store listing’s first three seconds. [ Learn More → ]
Maintenance & Security Backend and infrastructure kept running while your app scales. [ Learn More → ]
[SLOT — Diagram: app at the centre, connected to web, backend, brand and acquisition channels.]
Why one team beats an app studio plus everyone else: your app and website share one backend, so data stays consistent. Your store listing uses your actual brand positioning. Your install campaigns are measured against retention because the same people see both sides of the number.
[ Explore All Services ]
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You’ll Have the App on Your Phone Long Before It’s Public
Seven steps, and you’re testing from step four onward.
01 — Product Discovery What the app is for, who it’s for, what the first session has to achieve, and what version one deliberately won’t include. Plus honest conversation about whether an app is genuinely the right answer — sometimes it isn’t.
02 — Architecture & Planning Data model, backend design, third-party integrations, monetisation model and technical approach agreed before development starts.
03 — Design Key screens and flows designed for mobile behaviour. Prototype tested before anyone writes production code.
04 — Development Senior Kotlin development in sprints, with builds delivered to you regularly through internal testing. You use the app on your own device throughout, not just at the end.
05 — Testing Real devices across manufacturers, screen sizes and Android versions. Crash-free rate verified, edge cases handled, payment and ad flows tested end to end.
06 — Store Launch Console setup, listing assets, compliance declarations, closed then open testing, then staged rollout so problems surface at small scale.
07 — Iterate Real usage data reviewed, retention analysed, issues fixed, next version planned. Version one is a starting position, not a finished product.
[SLOT — Play Console testing track screenshot, or a sprint board showing real progress.]
[ Start With Discovery ]
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You Don’t Have to Commit to a Full Build to Start
Three ways in. Pick the one that matches where you are.
App Consultation A fixed-scope session and written assessment: whether an app is right for you, what version one should contain, realistic cost and timeline, and how it could be monetised. Often saves clients more than it costs.
MVP Build The smallest version that delivers real value and can be tested with real users. Best when you’re validating an idea rather than committing to a full product.
Full Product Build Complete design, development, backend, launch and post-launch support. Best when the concept is proven and you’re ready to build properly.
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[ Ask Which One I Need ]
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New Build, Rescue, or Extending What You Already Have
Three kinds of clients arrive here. All of them leave with something maintainable.
Come to us to build when…
You have a product idea and need it made properly the first time Your customers keep asking for an app You want a direct channel that no platform algorithm sits between You’re launching something mobile-first You need an app that shares data with your existing website or system
Come to us to rescue when…
Your developer disappeared and nobody can update the app Your app is behind platform requirements and at risk of removal Reviews are poor and you don’t know which problem to fix first The app is slow, crashes, or feels wrong on real devices It was built as a hybrid shell and users can tell You’re monetising badly and earning almost nothing from real usage
Come to us to extend when…
Version one worked and you’re ready for what’s next You need a backend, accounts or sync added You want to add subscriptions or change monetisation model You need the app connected to your website, store or internal systems
[SLOT — Three-column graphic, build vs rescue vs extend.]
[ Tell Us Which One We Are ]
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The Stack We Build On — and Why
Modern, native, and maintainable by any Android developer after us.
Kotlin · Jetpack Compose · Kotlin Multiplatform · Firebase · Supabase · REST APIs · AdMob · Google Play Billing · Room · Coroutines
We build native in Kotlin because it’s the platform’s own language and produces apps that feel right rather than approximately right. Where sharing code across platforms genuinely makes sense, Kotlin Multiplatform lets us do it without the compromises of a full cross-platform wrapper. And everything is standard, documented architecture — so you’re never locked to us.
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[ Ask Why We’d Choose This for You ]
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We’ll Tell You If You Shouldn’t Build an App
This is the service where we talk people out of the project most often.
An app makes sense if you…
Have users who’d genuinely open it weekly or more Need offline capability, camera, location or device features Have repeat customers where convenience drives repeat purchase Want a direct channel independent of social platforms and search Have a product where notifications create real value, not noise
An app probably doesn’t make sense if you…
Have customers who’d use it once or twice a year Need something a good mobile website would do equally well Want it primarily because competitors have one Have no budget for maintenance after launch Are expecting downloads to happen without any acquisition effort
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[ Check If I Actually Need One ]
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Three Ways In. All of Them Start With a Real Conversation.
Fixed price. Fixed timeline. Written down before you commit to anything.
MVP For validating an idea with real users. Product discovery · Core feature set · Native Android build · Basic backend · Play Store publishing · Analytics setup · [X] weeks post-launch support From [PRICE] · [X] weeks
FULL APP — Most Popular For products you’re committed to. Everything in MVP, plus: Complete UI/UX design · Full backend & authentication · Push notifications · Monetisation implementation · Offline handling · Store listing optimisation · Staged rollout · Extended support From [PRICE] · [X] weeks
PRODUCT PLATFORM For apps that are the business, not a feature of it. Everything in Full App, plus: Complex integrations · Admin dashboard · Subscription infrastructure · Multi-platform via Kotlin Multiplatform · Advanced analytics · Ongoing development retainer · Priority support From [PRICE] · [X] weeks
[SLOT — Optional: phone mockup above each card showing the scope at that tier.]
Already have an app? Rescue work, platform compliance updates, monetisation improvements and version-two development are quoted individually.
[ Get My Fixed Quote ]
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Where Your App Will Be 90 Days From Now
Assuming you start this month instead of next quarter.
Week Two You’re using an early build on your own phone. Not a prototype — a real installable app. This is when most clients’ idea of what version one should be starts changing usefully.
Month One Core functionality complete and in closed testing with real users. First real feedback arrives, which is worth more than any amount of internal opinion.
Month Two to Three Live on the Play Store with a staged rollout. Analytics running, crash rate monitored, retention measurable. You can finally see what people actually do rather than what you assumed they would.
Month Six Version two shipped, informed by real behaviour. Monetisation tuned against actual numbers. Retention improved on purpose rather than by luck — and an app that’s genuinely earning its place on people’s phones.
[SLOT — Play Console graph showing installs and retention over time. Real data if you have it; label clearly if illustrative.]
[ Start the 90 Days Today ]
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Here’s What We Refuse to Promise You
Because anyone promising it has never actually run an app.
We won’t promise downloads. Nobody controls store discovery, and installs come from marketing, positioning and word of mouth — not from the build. Any developer promising you users is selling something they can’t deliver.
We won’t promise a specific revenue figure, because monetisation depends on your audience, your category and your retention far more than on the implementation.
And we won’t promise your app will be approved instantly. Store review is a real process with real requirements. What we will do is build to those requirements from the start, and handle rejections quickly when they happen — because we’ve handled our own.
What we will promise: native code written by senior developers, a product designed around retention rather than feature count, monetisation planned rather than bolted on, standard architecture that any developer can take over, and a straight, quick answer whenever you need one.
[ That’s the Honesty I Wanted ]
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The Part Where Someone Other Than Us Does the Talking
“[Short, specific quote about the app performing — downloads, retention, revenue, or user feedback.]” [Name] — [Company]
“[Short quote about being talked out of unnecessary features, or about honest scoping.]” [Name] — [Company]
“[Short quote about responsiveness during launch or a store issue.]” [Name] — [Company]
[SLOT — Real client photos, or genuine Play Store review screenshots from your published apps.]
[ Read More Client Stories ]
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The Questions You’re Too Polite to Ask
Ask them anyway. We’d rather you knew now.
Do I actually need an app, or would a mobile website do? Honestly, most businesses asking this need a better mobile website. Apps earn their place when people use them frequently, need offline access, or need device features like camera, location or notifications. We’ll tell you which situation you’re in before taking your money.
Do you build for iOS too? Our depth is Android and that’s what we lead with. Where cross-platform makes sense we use Kotlin Multiplatform to share business logic across both. If iOS is your primary market, we’ll say so and help you scope it honestly rather than overselling our strength.
Why native instead of a cross-platform framework? Native apps feel correct — gestures, performance, system integration, animations. Users don’t articulate the difference but they respond to it, and it shows up in ratings. For business logic that genuinely benefits from sharing, Kotlin Multiplatform gives us that without the wrapper feeling.
How long does an app take? An MVP typically [X–X] weeks. A full product typically [X–X] weeks. Anyone quoting two weeks is either building a template or hasn’t understood the scope.
How much does it cost to maintain after launch? Budget for ongoing maintenance from the start — platform requirements advance every year, SDKs update, and OS releases need testing. Care plans are available, and this is not an optional cost. An unmaintained app eventually stops being distributed.
Who owns the code and the app? You do, entirely. Source code, repository, Play Console listing, backend, and all accounts in your name. Standard architecture means any Android developer can take over. No lock-in.
Do I need my own Play Console account? Yes, and it should be in your business name — publishing under a developer’s account is a serious risk to your business. We’ll guide you through setup and handle configuration.
What if my app gets rejected? It happens, including to experienced developers. We build to policy from the start, and when a rejection comes we read the actual reason, fix it, and resubmit quickly. We’ve handled this on our own apps, so it’s a process rather than a crisis.
Can you monetise my app? Yes — ads, in-app purchases, subscriptions, or a combination. We’ve done this on our own products, so we can tell you what actually earns at your scale rather than what sounds good in theory.
Can it connect to my existing website or system? Yes. Shared backends, API integrations, and syncing with your existing store, CRM or database are common requirements and we handle them regularly.
Who is actually writing the code? A senior developer, every time. Mobile punishes inexperience in ways that only show up on real devices after launch.
How do payments work? Deposit to secure your slot and begin, balance at launch, larger builds split across milestones. Everything agreed in writing before we start.
Do you work with international clients? Yes. We work across timezones without drama — email, WhatsApp, or scheduled calls, whatever suits you.
[ Ask Me Something Not on This List ]
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The Worst Outcome Isn’t a Bad App. It’s an Expensive One Nobody Uses.
And that outcome gets decided in the first conversation, not in the code.
Most failed app projects were doomed at the scoping stage — too many features, no retention thinking, no monetisation plan, and no budget left for the maintenance the platform will eventually require.
That’s avoidable, and it’s avoidable for free. The conversation costs nothing.
Tell us what you’re thinking of building. Within 2 working days you’ll get an honest assessment — whether an app is the right answer, what version one should actually contain, realistic cost and timeline, and how it could be monetised.
If a mobile website would serve you better, we’ll say so. We’d rather lose the project than build something that sits unused with your name on it.
[SLOT — Final visual: your published apps on phones, large, slightly faded behind the text.]
[ Get My Free App Consultation ]
omegadesign.360@gmail.com · [WHATSAPP NUMBER] · omegadesign.io
Currently accepting [X] new projects for [MONTH].
